Footwear brand Asics TIGER teamed up with Footlocker & the Pensole Design Academy. The unique design academy was created to discovery & further develop talent and those aspiring to become full-fledged footwear designers.
The collaborative project aims to connect both retro & vintage running silhouettes with the latest in footwear design & technology principles. The video provides a behind-the-scenes sneak peek into this contest pilot project that brings together student designers to work + compete for their chance to win $12,000 USD and their winning design to be on Footlocker retail locations worldwide.
Check the video for the first look, and stay tuned to see who wins out in the end.